Our subscription screen was a wall of choices: every tier up front, an off-the-shelf layout that didn't look like the rest of Binderdex, and an accent color that pulled your eye away from the one decision that matters. This week we tore it out and rebuilt it as a real in-app scene.
Paywall, rebuilt from scratch
The new paywall is calmer: a single hero pricing card, a clear free-trial callout, and a "see all plans" option for people who actually want to compare tiers. The buy button and the legal links stay visible no matter how far you scroll, and the distracting accent color is gone. Here's the real thing:
The app remembers what you tell it
The better story is what feeds that screen. During onboarding you pick your favorite Pokémon, and the app now actually uses the answer: returning collectors see it reflected in the paywall headline, and new collectors get starter binder ideas that match their pick.
That second part was a bug fix with a lesson in it. The "starter binder ideas" step had been showing generic suggestions to basically everyone because the matching logic checked the wrong field, so Pokémon-specific binder pages almost never surfaced. The feature looked like it worked. It just never did anything personal! New collectors now get ideas that match their pick, with a sensible fallback for anything not yet in the catalog.
Onboarding also got structural cleanup: every screen now shares one layout, so the back button, footer, and header behave the same from start to finish, and email sign-in has its own clean screen instead of being crammed into the social-login step.
Housekeeping
We paused the AI binder-builder while we track down a client-side snag in the "choose a concept" step — no data was affected, and it comes back once the fix is verified.